London Calling!
TOPdesk opens a branch in the United Kingdom
London is bustling with activity. The city is home to more than six and a half million people, a large part of which is made up of a vibrant multicultural community. London is full of international influences and continues to set new trends. Tourists visit London in their masses, whilst for the business community London offers an attractive home port for countless international organisations and institutions. Together these factors make London the central focus in an international web. What makes London a world city and how does TOPdesk intend to make the most of this?
From industry to service delivery
It is no coincidence that London plays a leading role in the world in the areas of economics and politics. Whilst the British Empire once occupied more than one-third of the earth’s surface, the British capital today is better known for the presence of a vast number of international companies and institutes. It is one of the most important economic centres on the planet. The city in which the Industrial Revolution was launched during the 19th century, is now the centre of the service delivery sector.
Globally, many economic developments are in progress. Countries that led the way in the production of commodities during the last two centuries now support their economies in particular with service delivery. Production has been moved to so-called low-wage countries. London is a good example of a city which has seen an increase in the exchange of electronically transmitted commodities, such as legal and financial services. As a result an important part of the future of the western economy is dependent on these sectors. In particular when people talk about ‘the awakening of sleeping giants’ it is clear that large countries such as China and India are copying the example of the role of production set by the west.
Competing on the international market
Discussions concerning ‘service delivery’ also refer to ‘service management’. A solid ICT infrastructure is of vital importance to the business world. The big service management players are then also well-represented in London and the United Kingdom. For every TOPdesk product version there is at least one competitor on the international market and nearly every one of these organisations has a branch in London or the United Kingdom. TOPdesk realises the necessity of supporting both its British and international clients from a world city such as London. A base in London brings us not only closer to the client, but also to the competition.
Grip on the market
There are many reasons behind TOPdesk’s decision to open a branch in London. A growing number of clients in the United Kingdom means that the support of these clients and the contact with these organisations is becoming increasingly intensive for TOPdesk. Not only is travelling to (potential) clients made easier; clients around the world can see that TOPdesk is growing and that it is serious about supporting the market professionally. London’s image certainly contributes to this. From its base in London TOPdesk can tighten its grip on both the British and international markets. The opening of a branch in Germany in 2004 has already highlighted the importance for TOPdesk to open branches outside of the Netherlands.
London branch opens its doors
On Tuesday 1st November 2005, TOPdesk opened a new office in London’s dynamic centre. It now represents the port of call for nearly 200 clients from 25 countries spread across the entire world. By taking this step TOPdesk intends to incorporate British culture into its daily business routines. It doesn’t just take a good application and corresponding service to sell Service management solutions. Trust is also an important aspect within the national and international business community. By ‘becoming British’, TOPdesk hopes to earn that trust. Several new British employees, together with Leontine Dekker, head of international sales, are working hard to reach this goal.
TOPdesk has in any case a great advantage with regard to its competitors. The organisation is known for supporting ITIL more consistently than most of its competitors and this is certainly a bonus on the British market. After all, ITIL originated in England and is still of great importance for service management.
We’re also branching out in the Netherlands!
Major developments are also taking place in the Netherlands, with regards to TOPdesk’s expansion. A new floor has recently been renovated in our Delft office to accommodate our Help Desk, Test Team and Communication and Design department.
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